Fart Fetish: The World’s Second Most Popular Kink is Breaking Boundaries
Sexual preferences and fetishes have existed as long as human intimacy itself, but some desires remain more taboo than others. One of the most unexpected trends in recent years is the rise of the fart fetish, which has now claimed the title of the second most popular sexual fetish in the United Kingdom, Australia, and Canada, according to a recent Clips4Sale study. While many people may find the concept amusing or even shocking, this unusual kink is no longer confined to the fringes of internet culture—it has firmly entered mainstream conversations.
What is a Fart Fetish?
A fart fetish, also known as eproctophilia, is a sexual fascination with flatulence, either through the sound, smell, or act itself. Some enthusiasts enjoy watching or listening to their partners fart, while others find the physical sensation of air release to be stimulating. The psychology behind this fetish varies—some are drawn to the humor and embarrassment factor, while others find pleasure in the taboo nature of breaking social norms.
The internet has played a massive role in the normalization and visibility of fetishes that once remained hidden. Platforms like Clips4Sale, OnlyFans, and TikTok have allowed people to explore their interests openly and even monetize them in creative ways.
A Look at the Science Behind the Fetish
While the origins of sexual fetishes can differ from person to person, some experts believe that early experiences or specific memories can shape these preferences. A 2013 study published in APA PsycNet documented the case of “Brad,” a 22-year-old bisexual man from Illinois. His fetish developed as a teenager when a male friend farted in front of him, and he found the sound oddly arousing.
Brad later began creating scenarios where he would purposely lose bets, allowing his friends to fart in his face as a consequence. This continued for two years, with Brad describing the experience as particularly enjoyable due to the “acrid sulfur” smell. While his case is unique, it highlights how specific events in adolescence can spark unexpected sexual fascinations.
Fart Fetish and the Business of Breaking Wind
One of the most famous figures to capitalize on the fart fetish phenomenon is Stephanie Matto, a former reality TV star from 90 Day Fiancé. She made headlines worldwide when she started selling jars of her farts online, turning what many would consider an unusual side hustle into a six-figure business.
In an interview with Rolling Stone, Matto revealed that she earned over $200,000 by packaging and selling bottled farts to dedicated fans. What started as a joke quickly became a viral sensation, proving that even the strangest kinks can be lucrative when marketed correctly.
@thebasementyard Stephanie Matto made over $200K selling jars of her farts. Check out this week’s episode in our bio 👀
Matto took full advantage of social media platforms like TikTok and OnlyFans to promote her business. Each jar was sealed with a personalized note, giving clients a unique sensory experience. However, her commitment to her craft took a toll—her high-protein diet, meant to increase gas production, eventually landed her in the emergency room with severe stomach pains.
@thesarahfrasershow Farts in a jar girl #stephaniematto has a new book out and says she didn’t sell as many farts in a jar as she originally said. My full interview is on the podcast now #fyp #90dayfiancé #90dayfianceoftiktok #fartsinajar #fart #podcast
Why is the Fart Fetish Gaining Popularity?
Experts believe that the rise of this fetish is part of a broader societal shift—one that embraces sexual diversity and openness more than ever before. What was once considered embarrassing or juvenile is now repackaged as a form of erotic play. The combination of humor, taboo-breaking, and sensory stimulation makes this fetish particularly intriguing.
Additionally, the influence of the internet and social media has allowed niche communities to thrive. Online platforms give people the freedom to explore, share, and even monetize their kinks in ways that were previously impossible.
What Does This Say About Sexual Trends Today?
The growing mainstream acceptance of unconventional fetishes highlights a major cultural shift. Society is moving away from stigmatizing unique desires and instead recognizing them as part of human diversity. Whether it’s through scientific curiosity, personal exploration, or entrepreneurial ventures, fetishes like this are reshaping the way we discuss and embrace sexuality.
For some, the fart fetish might still seem laughable or bizarre. But as it continues to gain recognition, it challenges us to reconsider our own definitions of intimacy, attraction, and pleasure. If nothing else, it serves as a reminder that human desire is as unpredictable as it is endlessly creative. And for those with a nose for business, the air seems ripe with opportunity.